Onboarding
Engage new players from registration and first deposit.
CRM
Turn player data into long-term engagement
Manage player relationships from onboarding to retention, reactivation and VIP engagement — within one connected CRM environment.
Explore CRMOne CRM for the entire player lifecycle
Retention
Build automated journeys based on player activity and behaviour.
Reactivation
Identify inactive players and bring them back with targeted campaigns.
VIP Management
Create dedicated engagement flows for high-value players.
PLAYER SEGMENTATION
Know who you are talking to
Create targeted player segments using behavioural, transactional and lifecycle data.
- Casino & Sportsbook activity
- Deposits and transactions
- Player value
- Activity and inactivity
- Market and language
- Lifecycle stage
Automate every stage of the player journey
Create workflows triggered by player behaviour, activity and lifecycle events.
New Player
- Registration
- Deposit
- First Activity
- Retention
Inactive Player
- Activity Drop
- Inactivity
- Reactivation
VIP Player
- High Value
- VIP Segment
- Personalised Engagement
Reach the right player with the right campaign
Build targeted campaigns around player behaviour, lifecycle stage and market.
- Casino campaigns
- Sportsbook campaigns
- Retention offers
- Reactivation campaigns
- VIP promotions
- Market-specific campaigns
- Account information
- Account status
- Casino & Sportsbook activity
- Deposits and withdrawals
- Player balance
- CRM segment
- Campaign history
- Bonuses
- Notes and operational status
PLAYER 360°
Everything about the player in one place
Give operational teams a connected view of the player across Casino, Sportsbook, payments and CRM activity.
Player Management keeps account, activity and operational data connected to the CRM profile.
Connected with the Vantera ecosystem
CRM works with the data already generated across the Vantera platform.
VANTERACRM
- Casino
- Sportsbook
- Payments
- Player Management
- Analytics
Build stronger player relationships
From onboarding to retention and reactivation, manage the player lifecycle with Vantera CRM.
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